News

21 June 2011 - Alex Franks, director at Blyk, says developments in mobile coupons, NFC and mobile payments will be the catalyst that fires a significant shift on mobile ad spend...

16 June 2011 - What is your social media strategy? And does it involve Facebook? If not, why not?

16 June 2011 - Is social media data a help or hindrance to planning? The Data Debate panel say real time visibility can be a benefit, but at the same time, conclusions may not support other data/channels.

16 June 2011 - Nick Suckley, managing director of agenda21 and a Data Debate panellist at this year's Media Playground event, says in a world full of digital data, someone needs to make sense of it...

16 June 2011 - Decipher's Nigel Walley and Samsung's Dan Saunders talk connected TV; the BBC; and strategy.

15 June 2011 - With so many terms flying around the mobile advertising space - NFC, QR Codes, AR - Simon Andrews, chair and founder of Addictive!, closed MediaTel's fourth Media Playground conference by asking "what will be the most important thing in mobile in the next 12 months?"

15 June 2011 - "M-commerce is the next revolution in the mobile market... once we see that happening, the mobile market will pick up," according to Will King, head of product development at Unanimis.

15 June 2011 - What is the value of a social media fan? According to Deloitte, worldwide social media users will reach around one billion in 2011, with average revenue per user (APRU) of $4*.

14 June 2011 - "Advertisers are being woefully let down by EPG offerings," says Oli Newton, head of emerging platforms at Starcom Mediavest Group.

13 June 2011 - Nigel Walley, CEO, Decipher, said this year will see the connected TV market "sky-rocket".

13 June 2011 - Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.

8 June 2011 - Ahead of our Media Playground 2011 event tomorrow, Newsline and online research company Toluna have teamed up to launch a series of questions to find out what people really think about the digital world (including social media, connected TV, m-commerce and privacy). Using the Toluna QuickSurvey's system (which officially launched today!), here are a few of the highlights...

8 June 2011 - Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go...

7 June 2011 - Will King, Unanimis, wonders whether it's time to focus on the mobilisation of digital media as a whole, rather than wait for the 'Year of Mobile' to arrive...

7 June 2011 - 2011 has seen a lot of hype around internet connected (or smart) TV sets. Some believe it will be revolutionary - a leap as significant as the move from black and white to colour TVs. Others are more cautious, viewing it as an interesting development but not game-changing. As with many things, the truth probably lies somewhere in between.

6 June 2011 - Jeff Siegel, senior vice president,Worldwide Advertising, Rovi, talks about the challenges and opportunities of dynamic advertising in a multi-screen, connected environment...

3 June 2011 - Alex Franks, MD, Blyk, takes a look at the evidence...

2 June 2011 - Shaun Gregory, managing director, O2 Media: Everyone says that 2011 is at last the year of mobile. The truth is that this is just the beginning - this will be the decade of mobile...

23 May 2011 - Sam Mikkelsen, business development manager at Adalyser, wonders who will finally 'nail' the challenging and complex task that is data...