Thought Leadership

9 June 2010 - A keynote speech by Adknowledge's John Cole and an introductory research presentation by The Nielsen Company's Brad Little set the scene for the final session of the day - Social Media and Gaming.

9 June 2010 - The Big Digital Debate was bound to cover the recent i-level downfall, with Mark Cross, the COI's communications planning officer, and...

9 June 2010 - If you missed MediaTel Group's one-day Media Playground 2010 event in London last week, you can get a flavour of the day here:

8 June 2010 - Google could enter the TV market with a bid for Premier League football rights, LoveFilm's group digital officer Lesley MacKenzie told delegates at last week's Media Playground 2010 event.

7 June 2010 - The COI review which saw i-level lose the  government's digital media account "was not just about getting cheaper prices", Mark Cross, communications planning officer at the COI, told delegates at last week's Media Playground 2010.

3 June 2010 - Connected-TV is "going to be the most interesting thing to happen in the UK [TV] market," according to the Broadcast in a multi-platform world panellists at MediaTel Group's Media Playground 2010 event today.

3 June 2010 - "Things are looking very good for SeeSaw", claims Ben Williams, head of advertising at the video-on-demand service.

3 June 2010 - "Is Google the beast" when it comes to collecting data, asked the BBC's Torin Douglas at this morning's Targeting Technology seminar.

3 June 2010 - "Publishers need to understand and respect the quality of their data... as an industry, data is not valued enough," argues Paul Frampton, managing director, Media Contacts & MPG, at MediaTel Group's Media Playground 2010 event in London today.

3 June 2010 - "At what extent can we have paywalls but not have privacy walls?" asks John Snyder, CEO of Grapeshot at Media Playground's Targeting Technology seminar today.

3 June 2010 - "Parties failed to utilise digital channels during the General Election campaign," despite the success of Obama's recent online campaign in the US, according to Lisa Rokny at Media Playground's Big Digital Debate.

3 June 2010 - The Big Debate on i-level - is "everybody going for the big agencies at the expense of specialist expertise?" asked the BBC's Torin Douglas at Media Playground 2010.

3 June 2010 - Apple and Google are setting the standard, which can only be a positive thing for mobile advertising moving forward, says Nikki Mendonça at MediaTel Group's Media Playground 2010 event in London today.

3 June 2010 - "Mobile internet will surpass desktop internet within the next 5 years," predicts Nikki Mendonça, president, EMEA, OMD, at MediaTel Group's Media Playground 2010.

3 June 2010 - Brands have stopped asking "why" they should work with mobile, and have started asking "how?", according to the Mobile Advertising panel at MediaTel Group's Media Playground 2010 event in London today.

20 May 2010 - A special extra session, The Big Digital Debate, has been added to this June's Media Playground event, asking if digital opportunities are changing the media and marketing world for the better.

19 May 2010 - Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history

12 May 2010 - SeeSaw and LoveFilm have joined the Broadcast panel at this year's Media Playground, completing a strong line-up for the event in London on 3 June.

12 May 2010 - Richard Bullwinkle, chief evangelist for Rovi Corporation, says that companies must grasp the opportunities presented by the shift in consumer spending to online services and connected devices.

5 May 2010 - Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.

21 April 2010 - In our latest Media Playground Thought Leadership piece, nugg.ad CEO Stephan Noller describes three areas that will define behavioural targeting in the near future.

14 April 2010 - John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style 'social currency' media.

7 April 2010 - In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.

10 March 2010 - In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.

4 June 2009 - John Cole, managing director of Adknowledge, examines the importance of social media for traditional broadcasters ...

28 April 2009 - Tommi Lehtonen, CEO of Whitevector, looks at the challenges facing the social media industry...

22 April 2009 - Paul Maskell, research director at Ipsos MediaCT, examines YouTube's impact on traditional media for delivering music videos...

14 April 2009 - Steve Atkinson, group sales director at Clear Channel Outdoor UK, looks at how the world's oldest medium is harnessing the power of mobile technology...

6 April 2009 - Nielsen's Louise Ainsworth on why the industry needs to rethink its approach to measuring online...

30 March 2009 - John Snyder, CEO at Grapeshot, suggests setting your sights on behavioural targeting...

23 March 2009 - Jacqueline O'Sullivan, head of marketing communications at Microsoft Advertising, looks at the so-called new Social Media phenomenon ...

16 March 2009 - Andrew Freeman, senior consultant, media research at Harris Interactive, looks at why DAB has failed to keep up with the digital revolution...

10 March 2009 - Nicky Cheshire, sales director at Alive, talks about technological innovation in the outdoor space...