Thought Leadership
Read the views of leading industry professionals about innovation across the digital sector. These articles are from Newsline, a part of MediaTel - the largest single source of media intelligence available in the UK.
Today - In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.
4 June 2009 - John Cole, managing director of Adknowledge, examines the importance of social media for traditional broadcasters ...
There can be no...
28 April 2009 - Tommi Lehtonen, CEO of Whitevector, looks at the challenges facing the social media industry...
'Social media' is of course one of...
22 April 2009 - In assessing the future of music videos on the internet, research can help us understand the complex behaviour and motivations of...
14 April 2009 - Steve Atkinson, group sales director at Clear Channel Outdoor UK, looks at how the world's oldest medium is harnessing the power of...
6 April 2009 - Nielsen's Louise Ainsworth on why the industry needs to rethink its approach to measuring online...
"Currency" is a hot word again in...
30 March 2009 - But alas, behavioural targeting often sounds like cherry picking the best ad slots by achieving relevance for the user, at the cost of...
23 March 2009 - Jacqueline O'Sullivan, head of marketing communications at Microsoft Advertising, looks at the so-called new Social Media phenomenon...
16 March 2009 - Andrew Freeman, senior consultant, media research at Harris Interactive, looks at why DAB has failed to keep up with the digital...
10 March 2009 - Nicky Cheshire, sales director at Alive, talks about technological innovation in the outdoor space...
The complexity of life has been...
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