Thought Leadership

Daily media news, opinion and analysis

Read the views of leading industry professionals about innovation across the digital sector. These articles are from Newsline, a part of MediaTel - the largest single source of media intelligence available in the UK.

Can mobile advertising look to the web for success?

Today - In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.

Can Social Media Save TV?

4 June 2009 - John Cole, managing director of Adknowledge, examines the importance of social media for traditional broadcasters ... There can be no...

Analysing Online Discussions

28 April 2009 - Tommi Lehtonen, CEO of Whitevector, looks at the challenges facing the social media industry... 'Social media' is of course one of...

Music Videos in the News

22 April 2009 - In assessing the future of music videos on the internet, research can help us understand the complex behaviour and motivations of...

Outdoor and Mobile - the possibilities are endless

14 April 2009 - Steve Atkinson, group sales director at Clear Channel Outdoor UK, looks at how the world's oldest medium is harnessing the power of...

Rebooting online metrics

6 April 2009 - Nielsen's Louise Ainsworth on why the industry needs to rethink its approach to measuring online... "Currency" is a hot word again in...

Behavioural Targeting - Describing the user with words

30 March 2009 - But alas, behavioural targeting often sounds like cherry picking the best ad slots by achieving relevance for the user, at the cost of...

Social Media - why has it suddenly become touted as a phenomenon?

23 March 2009 - Jacqueline O'Sullivan, head of marketing communications at Microsoft Advertising, looks at the so-called new Social Media phenomenon...

Radio lacks vision

16 March 2009 - Andrew Freeman, senior consultant, media research at Harris Interactive, looks at why DAB has failed to keep up with the digital...

Digital innovation has revolutionised outdoor advertising

10 March 2009 - Nicky Cheshire, sales director at Alive, talks about technological innovation in the outdoor space... The complexity of life has been...