Thought Leadership

Newsline
MediaTel's daily media news, opinion and analysis service.

Read the views of leading industry professionals about innovation across the digital sector. These articles are from Newsline, a part of MediaTel - the largest single source of media intelligence available in the UK.

Video highlights from Media Playground 2010: Social Media and Gaming
9 June 2010 - A keynote speech by Adknowledge's John Cole and an introductory research presentation by The Nielsen Company's Brad Little set the scene for the final session of the day - Social Media and Gaming.
Video highlights from Media Playground 2010: The Big Digital Debate
9 June 2010 - The Big Digital Debate was bound to cover the recent i-level downfall, with Mark Cross, the COI's communications planning officer, and...
Video highlights from Media Playground 2010: Mobile Advertising and Targeting Technology
9 June 2010 - If you missed MediaTel Group's one-day Media Playground 2010 event in London last week, you can get a flavour of the day here:
Media Playground 2010: "Google could bid for Premier League TV rights"
8 June 2010 - Google could enter the TV market with a bid for Premier League football rights, LoveFilm's group digital officer Lesley MacKenzie told delegates at last week's Media Playground 2010 event.
Media Playground 2010: COI review "was not just about getting cheaper prices"
7 June 2010 - The COI review which saw i-level lose the  government's digital media account "was not just about getting cheaper prices", Mark Cross, communications planning officer at the COI, told delegates at last week's Media Playground 2010.
Media Playground 2010: Connected TV is the "most interesting thing to happen" in the UK
3 June 2010 - Connected-TV is "going to be the most interesting thing to happen in the UK [TV] market," according to the Broadcast in a multi-platform world panellists at MediaTel Group's Media Playground 2010 event today.
Media Playground 2010: "Things are looking good for SeeSaw"
3 June 2010 - "Things are looking very good for SeeSaw", claims Ben Williams, head of advertising at the video-on-demand service.
Media Playground 2010: "Is Google the beast here?"
3 June 2010 - "Is Google the beast" when it comes to collecting data, asked the BBC's Torin Douglas at this morning's Targeting Technology seminar.
Media Playground 2010: Targeting Technology - data is invaluable
3 June 2010 - "Publishers need to understand and respect the quality of their data... as an industry, data is not valued enough," argues Paul Frampton, managing director, Media Contacts & MPG, at MediaTel Group's Media Playground 2010 event in London today.
Media Playground 2010: Targeting Technology - the privacy issue
3 June 2010 - "At what extent can we have paywalls but not have privacy walls?" asks John Snyder, CEO of Grapeshot at Media Playground's Targeting Technology seminar today.
Media Playground 2010: The public's digital election
3 June 2010 - "Parties failed to utilise digital channels during the General Election campaign," despite the success of Obama's recent online campaign in the US, according to Lisa Rokny at Media Playground's Big Digital Debate.
Media Playground 2010: The big 'i-level' debate
3 June 2010 - The Big Debate on i-level - is "everybody going for the big agencies at the expense of specialist expertise?" asked the BBC's Torin Douglas at Media Playground 2010.
Media Playground 2010: "Apple and Google setting the standard"
3 June 2010 - Apple and Google are setting the standard, which can only be a positive thing for mobile advertising moving forward, says Nikki Mendonça at MediaTel Group's Media Playground 2010 event in London today.
Media Playground 2010: "Mobile internet to surpass desktop internet"
3 June 2010 - "Mobile internet will surpass desktop internet within the next 5 years," predicts Nikki Mendonça, president, EMEA, OMD, at MediaTel Group's Media Playground 2010.
Media Playground 2010: Mobile advertising - how not why?
3 June 2010 - Brands have stopped asking "why" they should work with mobile, and have started asking "how?", according to the Mobile Advertising panel at MediaTel Group's Media Playground 2010 event in London today.
Media Playground 2010 hosts 'The Big Digital Debate'
20 May 2010 - A special extra session, The Big Digital Debate, has been added to this June's Media Playground event, asking if digital opportunities are changing the media and marketing world for the better.
Advertising's Holy Grail: The right ad in the right environment, every time
19 May 2010 - Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history
Seesaw and LoveFilm complete strong Broadcast panel at Media Playground
12 May 2010 - SeeSaw and LoveFilm have joined the Broadcast panel at this year's Media Playground, completing a strong line-up for the event in London on 3 June.
Keeping an eye on consumer desire while pushing digital entertainment forward
12 May 2010 - Richard Bullwinkle, chief evangelist for Rovi Corporation, says that companies must grasp the opportunities presented by the shift in consumer spending to online services and connected devices.
Digital has become synonymous with instant
5 May 2010 - Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.
Predictive behavioural targeting matures - the future of online marketing
21 April 2010 - In our latest Media Playground Thought Leadership piece, nugg.ad CEO Stephan Noller describes three areas that will define behavioural targeting in the near future.
Has the Facebook app space generated the fairest way of advertising?
14 April 2010 - John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style 'social currency' media.
"Monetising digital content"
7 April 2010 - In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.
"Can mobile advertising look to the web for success?"
10 March 2010 - In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.
"Can Social Media Save TV?"
4 June 2009 - John Cole, managing director of Adknowledge, examines the importance of social media for traditional broadcasters ...
"Analysing Online Discussions"
28 April 2009 - Tommi Lehtonen, CEO of Whitevector, looks at the challenges facing the social media industry...
"Music Videos in the News"
22 April 2009 - Paul Maskell, research director at Ipsos MediaCT, examines YouTube's impact on traditional media for delivering music videos...
"Outdoor and Mobile - the possibilities are endless"
14 April 2009 - Steve Atkinson, group sales director at Clear Channel Outdoor UK, looks at how the world's oldest medium is harnessing the power of mobile technology...
"Rebooting online metrics"
6 April 2009 - Nielsen's Louise Ainsworth on why the industry needs to rethink its approach to measuring online...
"Behavioural Targeting - Describing the user with words"
30 March 2009 - John Snyder, CEO at Grapeshot, suggests setting your sights on behavioural targeting...
"Social Media - why has it suddenly become touted as a phenomenon?"
23 March 2009 - Jacqueline O'Sullivan, head of marketing communications at Microsoft Advertising, looks at the so-called new Social Media phenomenon ...
"Radio lacks vision"
16 March 2009 - Andrew Freeman, senior consultant, media research at Harris Interactive, looks at why DAB has failed to keep up with the digital revolution...
"Digital innovation has revolutionised outdoor advertising"
10 March 2009 - Nicky Cheshire, sales director at Alive, talks about technological innovation in the outdoor space...
 
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