Company Overview
AudienceScience is a market leading targeting technology company driving digital media efficiency. Its Audience Gateway platform utilises 200 billion daily data insights into 386 million people worldwide, to provide the intelligence and controls to define and deliver effective audience-driven segmentation and campaign targeting.
Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, the Financial Times, Haymarket Consumer Media, New York Times Digital, News Corp and News International, Virgin Media and Wall Street Journal Digital.
Roger Williams
Roger Williams was appointed to the newly created position of Director of International Marketing in February this year, tasked with building greater education and awareness of AudienceScience’s brand and targeting solutions internationally.
Williams joined AudienceScience from Right Media (a Yahoo! company) where for three years, as Director - International Marketing, he was responsible for launching the Right Media Exchange into the global market and building awareness for the whole ad exchange concept.
Prior to moving into the online technology environment, Williams had over 12 years experience working for offline direct marketing data businesses. This included Abacus International where, as International Marketing Director, he was responsible for the company’s expansion in Europe and Asia and Claritas UK (now Acxiom) where he was Marketing Director.