Media Playground 2010 - Panellist Biography

Company Overview

CBS Outdoor

CBS Outdoor is the market leading out of home specialist in the UK. It has a network of poster sites, the largest out of home digital portfolio and in depth insight to consumers' attitudes and travel patterns.

With Bus, Underground, National Rail opportunities and the exclusive Westfield Shopping destination in West London, CBSO has unparalleled coverage and understanding of consumers to be able to reach and engage with whatever target audience you require.

CBS Outdoor is part of the global CBS Corporation.

Lisa Rokny

Head of Digital Commercial Development, CBS Outdoor
Lisa Rokny

Lisa's ten years of media experience is in traditional and media channels around communication, mostly on the creative side of the media owner.

She started in magazines for EMAP - extending brands such as FHM, Q, Empire into online and TV.

She joined Yahoo! in 2003, heading up entertainment categories for film and gaming - introducing many companies to the internet seriously for the first time.

In 2007, she joined CBS Digital - developing the product into new areas. Her job revolves around creatives, content strategy and technical and proposition development.