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Daniel Rosen
Daniel is widely recognised as one of the global leaders in mobile marketing. His wealth of experience comes from over 15 years in the industry. As Founder and Head of AKQA Mobile, he has been behind some of the most notable mobile campaigns that have received international recognition, for brands including: Nike, Gap, Coke, Target, VW, McDonald’s and Visa.
He is frequently called on by national and trade press for insights into mobile marketing and a regular contributor and evangelist at global industry conferences - from Cannes Lions to Mobile World Congress. In 2009 he was voted by his peers as one of the 'top 10 mobi thinkers' globally. For the last two years he has acted as Jury foreman of the 'mobile marketing' category in the world renowned creative awards body D&AD. Whilst at the helm, AKQA Mobile created the now industry standard whitepaper on mobile internet usage and the future of the platform.
Prior to AKQA, Daniel was Managing Director of Associated Newspapers' successful interactive subsidiary, Greenland. Here he launched mobile initiatives with mobile operator '3', EMAP, ITV, Daily Mail, and GSK. In 2000 he launched 12snap UK's mobile marketing business running pioneering campaigns with brands including McDonald's, Coke, Proctor & Gamble, and Cadbury. He started his mobile career in 1995 as a client side marketer within Orange UK.