Company Overview
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The privately held company is active in approximately 100 countries, with headquarters in New York, USA.
For more information visit www.nielsen.com.
Brad Little
Brad Little has been with Nielsen since 2001 with roles in New York and London. Currently, he leads Nielsen's Consumer Generated Media (CGM) measurement service, BuzzMetrics in EMEA. This includes the client service, research, and consulting aspects of this service. With a focus on customised research, CGM, and audience and advertising measurement, Brad has worked with some of the largest and most progressive companies in the US and EMEA.
Brad regularly speaks at conferences and events for organisations like the IAB, WOMMA, and Ad Tech about harnessing and measuring social media as well as other areas of digital measurement. Brad is currently the Vice President of WOMMA UK and is the Vice-Chair of the Social Media Council at the IAB. He has a Bachelor of Science degree from Cornell University.
Twitter: @bradleyjlittle