Media Playground 2010 - Panellist Biography

Company Overview

WildTangent

Founded in 1998, WildTangent is a global games media company operating the fastest growing online games service and the largest game advertising network in the world. The WildTangent ORB™ games service ships with new PCs worldwide from Acer, Dell, HP, Lenovo and Toshiba and is currently adding over 3 million new users per month. The service offers consumers the most popular online and downloadable games from the world's top developers and publishers.

WildTangent's games advertising network reaches over 100 million unique users worldwide across its owned and operated properties and a growing list of partner sites giving brands access to the world's best online gaming content. WildTangent works with global brand marketers such as: P&G, Unilever, General Mills, Kraft, Toyota, Ford, Mazda, Paramount, Disney, Fox, Sony, Electronic Arts, Activision, Microsoft, Nintendo and many others.

For more information visit www.wildtangent.com or www.wildgames.com.

Adam Yates

Director, Advertising Sales EMEA, WildTangent
Adam Yates

Adam Yates is a media sales professional with 20 years experience, which includes, events, publishing and most recently digital media for 10 years.

His digital media experience includes selling adserving technology and ad networks with Engage, website advertising sales with Reed, search advertising with AltaVista and portal advertising with AOL, nationally and internationally. Yates discovered the joy of working for a start-up and running a sales operation at eBuddy.

He's now developing his love of building an ad sales operation for a fast paced operation with WildTangent's high engagement advertising proposition across EMEA.