News
9 June 2010 - A keynote speech by Adknowledge's John Cole and an introductory research presentation by The Nielsen Company's Brad Little set the scene for the final session of the day - Social Media and Gaming.
9 June 2010 - The Big Digital Debate was bound to cover the recent i-level downfall, with Mark Cross, the COI's communications planning officer, and...
9 June 2010 - If you missed MediaTel Group's one-day Media Playground 2010 event in London last week, you can get a flavour of the day here:
8 June 2010 - Google could enter the TV market with a bid for Premier League football rights, LoveFilm's group digital officer Lesley MacKenzie told delegates at last week's Media Playground 2010 event.
7 June 2010 - The COI review which saw i-level lose the government's digital media account "was not just about getting cheaper prices", Mark Cross, communications planning officer at the COI, told delegates at last week's Media Playground 2010.
3 June 2010 - Connected-TV is "going to be the most interesting thing to happen in the UK [TV] market," according to the Broadcast in a multi-platform world panellists at MediaTel Group's Media Playground 2010 event today.
3 June 2010 - "Things are looking very good for SeeSaw", claims Ben Williams, head of advertising at the video-on-demand service.
3 June 2010 - "Is Google the beast" when it comes to collecting data, asked the BBC's Torin Douglas at this morning's Targeting Technology seminar.
3 June 2010 - "Publishers need to understand and respect the quality of their data... as an industry, data is not valued enough," argues Paul Frampton, managing director, Media Contacts & MPG, at MediaTel Group's Media Playground 2010 event in London today.
3 June 2010 - "At what extent can we have paywalls but not have privacy walls?" asks John Snyder, CEO of Grapeshot at Media Playground's Targeting Technology seminar today.
3 June 2010 - "Parties failed to utilise digital channels during the General Election campaign," despite the success of Obama's recent online campaign in the US, according to Lisa Rokny at Media Playground's Big Digital Debate.
3 June 2010 - The Big Debate on i-level - is "everybody going for the big agencies at the expense of specialist expertise?" asked the BBC's Torin Douglas at Media Playground 2010.
3 June 2010 - Apple and Google are setting the standard, which can only be a positive thing for mobile advertising moving forward, says Nikki Mendonça at MediaTel Group's Media Playground 2010 event in London today.
3 June 2010 - "Mobile internet will surpass desktop internet within the next 5 years," predicts Nikki Mendonça, president, EMEA, OMD, at MediaTel Group's Media Playground 2010.
3 June 2010 - Brands have stopped asking "why" they should work with mobile, and have started asking "how?", according to the Mobile Advertising panel at MediaTel Group's Media Playground 2010 event in London today.
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The next Media Playground will be 9th June 2011. For more info,
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or call 020 7439 7575.
