News

Video highlights from Media Playground 2010: Social Media and Gaming
9 June 2010 - A keynote speech by Adknowledge's John Cole and an introductory research presentation by The Nielsen Company's Brad Little set the scene for the final session of the day - Social Media and Gaming.
Video highlights from Media Playground 2010: The Big Digital Debate
9 June 2010 - The Big Digital Debate was bound to cover the recent i-level downfall, with Mark Cross, the COI's communications planning officer, and...
Video highlights from Media Playground 2010: Mobile Advertising and Targeting Technology
9 June 2010 - If you missed MediaTel Group's one-day Media Playground 2010 event in London last week, you can get a flavour of the day here:
Media Playground 2010: "Google could bid for Premier League TV rights"
8 June 2010 - Google could enter the TV market with a bid for Premier League football rights, LoveFilm's group digital officer Lesley MacKenzie told delegates at last week's Media Playground 2010 event.
Media Playground 2010: COI review "was not just about getting cheaper prices"
7 June 2010 - The COI review which saw i-level lose the  government's digital media account "was not just about getting cheaper prices", Mark Cross, communications planning officer at the COI, told delegates at last week's Media Playground 2010.
Media Playground 2010: Connected TV is the "most interesting thing to happen" in the UK
3 June 2010 - Connected-TV is "going to be the most interesting thing to happen in the UK [TV] market," according to the Broadcast in a multi-platform world panellists at MediaTel Group's Media Playground 2010 event today.
Media Playground 2010: "Things are looking good for SeeSaw"
3 June 2010 - "Things are looking very good for SeeSaw", claims Ben Williams, head of advertising at the video-on-demand service.
Media Playground 2010: "Is Google the beast here?"
3 June 2010 - "Is Google the beast" when it comes to collecting data, asked the BBC's Torin Douglas at this morning's Targeting Technology seminar.
Media Playground 2010: Targeting Technology - data is invaluable
3 June 2010 - "Publishers need to understand and respect the quality of their data... as an industry, data is not valued enough," argues Paul Frampton, managing director, Media Contacts & MPG, at MediaTel Group's Media Playground 2010 event in London today.
Media Playground 2010: Targeting Technology - the privacy issue
3 June 2010 - "At what extent can we have paywalls but not have privacy walls?" asks John Snyder, CEO of Grapeshot at Media Playground's Targeting Technology seminar today.
Media Playground 2010: The public's digital election
3 June 2010 - "Parties failed to utilise digital channels during the General Election campaign," despite the success of Obama's recent online campaign in the US, according to Lisa Rokny at Media Playground's Big Digital Debate.
Media Playground 2010: The big 'i-level' debate
3 June 2010 - The Big Debate on i-level - is "everybody going for the big agencies at the expense of specialist expertise?" asked the BBC's Torin Douglas at Media Playground 2010.
Media Playground 2010: "Apple and Google setting the standard"
3 June 2010 - Apple and Google are setting the standard, which can only be a positive thing for mobile advertising moving forward, says Nikki Mendonça at MediaTel Group's Media Playground 2010 event in London today.
Media Playground 2010: "Mobile internet to surpass desktop internet"
3 June 2010 - "Mobile internet will surpass desktop internet within the next 5 years," predicts Nikki Mendonça, president, EMEA, OMD, at MediaTel Group's Media Playground 2010.
Media Playground 2010: Mobile advertising - how not why?
3 June 2010 - Brands have stopped asking "why" they should work with mobile, and have started asking "how?", according to the Mobile Advertising panel at MediaTel Group's Media Playground 2010 event in London today.
 
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