Seminars

Targeting Technology

12.00pm - 1.00pm

Bringing together three of the key players in online audience targeting, this session will discuss the following themes:

Privacy - What actions are being taken by the industry to address consumer perceptions and legislative concerns around data privacy and usage?
Marketers say they want to use audience targeting more... are they actually doing so?
Will advertisers pay a fair premium for targeted advertising online?
Is there a real difference between behavioural, predictive behavioural, semantic and contextual...and when might you use each?
Is weak creative letting down strong targeting technologies?
Many parties are involved in helping drive online campaign targeting (agencies, networks, publishers, ad exchanges, Demand Side Platforms etc.). With data becoming the defining element for online targeting, who owns the data and more importantly, who has the rights to use that data?
How does the launch of UKOM impact on audience targeting?

Chair and Panellists

Torin Douglas

Media Correspondent

John Snyder

CEO

Christian Elsner

Vice President Sales

Roger Williams

International Marketing Director

Paul Frampton

Media Playground Thought Leadership:

Predictive behavioural targeting matures - the future of online marketing

21 April 2010 - In our latest Media Playground Thought Leadership piece, nugg.ad CEO Stephan Noller describes three areas that will define behavioural targeting in the near future.

7 April 2010 - In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.