Headline Partners
In association with
Explore and evaluate innovation across the digital media sector
Other Seminars:
Seminars
Social Media and Gaming
4.00pm - 5.15pm
Themes
- Have Social media networks moved any further towards gaining revenues in line with their significant audiences?
- Given MySpace and other social networks have slipped back can anyone now gain ground on Facebook?
- Are we getting better at measuring the impact and results of social media messages?
- Is Twitter just "the worst bits of Facebook"?
- What opportunities do the increased popularity of social media games present to advertisers?
- Are agencies and advertisers missing out on the opportunities around the growth of virtual currencies?
- If social media is more about PR and reputation management than advertising is there a role for media agencies at all?
Panellists
Media Playground Thought Leadership:
9 June 2010 - A keynote speech by Adknowledge's John Cole and an introductory research presentation by The Nielsen Company's Brad Little set the scene for the final session of the day - Social Media and Gaming.
14 April 2010 - John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style 'social currency' media.
7 April 2010 - In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.
4 June 2009 - John Cole, managing director of Adknowledge, examines the importance of social media for traditional broadcasters ...
28 April 2009 - Tommi Lehtonen, CEO of Whitevector, looks at the challenges facing the social media industry...
23 March 2009 - Jacqueline O'Sullivan, head of marketing communications at Microsoft Advertising, looks at the so-called new Social Media phenomenon ...
Get Involved
The next Media Playground will be 9th June 2011. For more info, email
or call him on 020 7432 9410.
or call him on 020 7432 9410.
