Headline Partners
In association with
Explore and evaluate innovation across the digital media sector
Other Seminars:
Seminars
Social Media and Gaming
4.00pm - 5.15pm
Themes
- Have Social media networks moved any further towards gaining revenues in line with their significant audiences?
- Given MySpace and other social networks have slipped back can anyone now gain ground on Facebook?
- Are we getting better at measuring the impact and results of social media messages?
- Is Twitter just "the worst bits of Facebook"?
- What opportunities do the increased popularity of social media games present to advertisers?
- Are agencies and advertisers missing out on the opportunities around the growth of virtual currencies?
- If social media is more about PR and reputation management than advertising is there a role for media agencies at all?
Panellists
Media Playground Thought Leadership:
9 June 2010 - A keynote speech by Adknowledge's John Cole and an introductory research presentation by The Nielsen Company's Brad Little set the scene for the final session of the day - Social Media and Gaming.
14 April 2010 - John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style 'social currency' media.
7 April 2010 - In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.
4 June 2009 - John Cole, managing director of Adknowledge, examines the importance of social media for traditional broadcasters ...
28 April 2009 - Tommi Lehtonen, CEO of Whitevector, looks at the challenges facing the social media industry...
23 March 2009 - Jacqueline O'Sullivan, head of marketing communications at Microsoft Advertising, looks at the so-called new Social Media phenomenon ...
Get Involved
The next Media Playground will be 9th June 2011. For more info,
or call 020 7439 7575.
or call 020 7439 7575.
