Seminars

Mobile Advertising

9.30am - 10.40am

Themes

• Apps are just a (successful) fad...aren't they?
• Personalisation and location-based services could be great opportunities; what is the latest on these?
• Can we expect to see fresh approaches to mobile advertising this year?
• Is the GSMA's media metrics audience data starting to have an impact on mobile advertising revenues?
• Is mobile advertising too complicated and costly to buy?
• Will lack of network capacity kill mobile TV opportunities in the industry... or is Wi-Fi the saviour?

Chair and Panellists

Torin Douglas

Media Correspondent

 

Shan Henderson

Head of Sales

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Jason Barrett

Mobile Agency Sales Director

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John Tigg

Head of Mobile

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Nikki Mendonça

President, EMEA

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Daniel Rosen

Head of AKQA Mobile

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Media Playground Thought Leadership:

Video highlights from Media Playground 2010: Mobile Advertising and Targeting Technology

9 June 2010 - If you missed MediaTel Group's one-day Media Playground 2010 event in London last week, you can get a flavour of the day here:

Media Playground 2010: "Apple and Google setting the standard"

3 June 2010 - Apple and Google are setting the standard, which can only be a positive thing for mobile advertising moving forward, says Nikki Mendonça at MediaTel Group's Media Playground 2010 event in London today.

Media Playground 2010: "Mobile internet to surpass desktop internet"

3 June 2010 - "Mobile internet will surpass desktop internet within the next 5 years," predicts Nikki Mendonça, president, EMEA, OMD, at MediaTel Group's Media Playground 2010.

Media Playground 2010: Mobile advertising - how not why?

3 June 2010 - Brands have stopped asking "why" they should work with mobile, and have started asking "how?", according to the Mobile Advertising panel at MediaTel Group's Media Playground 2010 event in London today.

"Monetising digital content"

7 April 2010 - In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.

"Can mobile advertising look to the web for success?"

10 March 2010 - In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.

"Outdoor and Mobile - the possibilities are endless"

14 April 2009 - Steve Atkinson, group sales director at Clear Channel Outdoor UK, looks at how the world's oldest medium is harnessing the power of mobile technology...