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Seminars

The Big Digital Debate

10.40am - 11.25am

Are Digital opportunities changing the media and marketing world for the better?

Themes

• Has the digital world changed the relationship between advertiser, agency and media owner? If so is it for the better?
• Has the rush to digital been good for the financial health of the media industry?
• Did the (surprisingly non-digital) election just prove that TV, newspapers and outdoor remain the most impactful and influential media vehicles?
• Social media increases the power of the consumer and UGC changes the consumer's relationship with brands and "publishers".
• Will mobile become a medium or just a directional tool?

Torin Douglas

Media Correspondent

 

Mark Cross

Communications Planning Officer

 

Lisa Rokny

Head of Digital Commercial Development

More Info

Andrew Walmsley

Investor, non-exec, columnist and founder of i-level