Seminars

Broadcast in a multi-platform world

2.00pm - 3.30pm

Themes

TV remains the killer app for TV. The rest is just noise...isn't it?
Have consumer viewing habits really changed at all?
What's the latest on Canvas, Seesaw, Hulu, Google TV and Apple?
When will Google become the first global TV network?
Is advertising around online video delivering returns for advertisers and broadcasters?
Who will ultimately wield the power in a connected TV era?
How much notice do consumers take of broadcast channel brands now?
How will we find our favourite programmes in 5 years time?

Chair and Panellists

William Cooper

Owner

Liz McMahon

Director

Richard Bullwinkle

Chief Evangelist

Anna Bateson

Marketing Director for Media & Platforms EMEA

Michael Beecroft

Digital Trading Director

Lesley MacKenzie

Group Digital Officer

Ben Williams

Head of Advertising

Media Playground Thought Leadership:

Seesaw and LoveFilm complete strong Broadcast panel at Media Playground

12 May 2010 - SeeSaw and LoveFilm have joined the Broadcast panel at this year's Media Playground, completing a strong line-up for the event in London on 3 June.

7 April 2010 - In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.

22 April 2009 - Paul Maskell, research director at Ipsos MediaCT, examines YouTube's impact on traditional media for delivering music videos...

16 March 2009 - Andrew Freeman, senior consultant, media research at Harris Interactive, looks at why DAB has failed to keep up with the digital revolution...